The Rancho Mirage Wine and Food Festival is a destination event attracting over 2,500 affluent consumers throughout this multi-day experience. The Festival, has proven to be THE Premier Multi-day Wine and Food Festival in the Coachella Valley, with over 1,700 attendees in 2018. Due to the overwhelming popularity of the event in our first year, we expect the attendance to grow to over 2,500 eager wine and food enthusiasts in 2019! The Rancho Mirage Wine and Food Festival is a high end – high class event that focuses on quality and sophistication. The Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services.

2019 Sponsors Include:

2018 Media Sponsors:


  • 2018 Attendance- over 1,700
  • Projected 2019 attendance- Over 2,500
  • 68% own their own home
  • 53% have purchased or leased a car in the past 2 years
  • Age Range: 25-72
  • 53%Female 47% Male
  • 87% College Educated
  • HHI: 75k-330k
  • 72% of attendees are from the Coachella Valley
  • 28% of attendees are from outside the Coachella Valley
Guest enjoy a sampling of white and red wine at The Rancho Mirage Wine and Food Festival - the Palm Springs Area's Premiere Wine Event


  • Makes annual travel plans
  • Loves to shop
  • Dines out 4-6 times a month
  • Frequently entertains at home
  • Seeks financial goods or services
  • Enjoys the finer things in life
  • Considers themselves connoisseurs of fine wine and food

In addition to increasing your company’s profile among this key demographic, a sponsorship with the Festival will also allow your company to:

• Increase brand and product awareness with affluent wine and food enthusiasts
• Expand the market’s awareness of your services and products
• Bolster loyalty with current consumer relationships
• Facilitate a market assessment of your product by sampling
• Discover new, quality customers
• Gain media exposure among food, wine and lifestyle media
• Expand the market’s awareness of your services and products
• Based on marketing studies, consumers are more likely to switch to a sponsor’s brand
that supports a local event or cause

The Sponsorship opportunities available at the Rancho Mirage Wine and Food Festival are endless. We look forward to building a custom sponsorship for you to help meet your marketing needs.

Please contact:

David or Lynn Fraschetti