The Rancho Mirage Wine and Food Festival is a destination event attracting over 2,500 affluent consumers throughout this multi-day experience. The Festival, has proven to be THE Premier Multi-day Wine and Food Festival in the Coachella Valley since debuting with over 1,700 attendees in 2018. The event continued to grow in 2019 and returns for a third year this February.  The Rancho Mirage Wine and Food Festival is a high end – high class event that focuses on quality and sophistication.

The Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services.

2020 Sponsors Include:

Media Sponsors


  • 2018 Attendance- over 1,700
  • Projected 2019 attendance- Over 2,500
  • 68% own their own home
  • 53% have purchased or leased a car in the past 2 years
  • Age Range: 25-72
  • 53%Female 47% Male
  • 87% College Educated
  • HHI: 75k-330k
  • 72% of attendees are from the Coachella Valley
  • 28% of attendees are from outside the Coachella Valley
Guest enjoy a sampling of white and red wine at The Rancho Mirage Wine and Food Festival - the Palm Springs Area's Premiere Wine Event


  • Makes annual travel plans
  • Loves to shop
  • Dines out 4-6 times a month
  • Frequently entertains at home
  • Seeks financial goods or services
  • Enjoys the finer things in life
  • Considers themselves connoisseurs of fine wine and food

In addition to increasing your company’s profile among this key demographic, a sponsorship with the Festival will also allow your company to:

• Increase brand and product awareness with affluent wine and food enthusiasts
• Expand the market’s awareness of your services and products
• Bolster loyalty with current consumer relationships
• Facilitate a market assessment of your product by sampling
• Discover new, quality customers
• Gain media exposure among food, wine and lifestyle media
• Expand the market’s awareness of your services and products
• Based on marketing studies, consumers are more likely to switch to a sponsor’s brand
that supports a local event or cause

The Sponsorship opportunities available at the Rancho Mirage Wine and Food Festival are endless. We look forward to building a custom sponsorship for you to help meet your marketing needs.

Please contact:

Lynn Fraschetti